When did it become in vogue to use the term "socialize" or "socializing" as a business term or in a business context? It seems to be becoming a synonym for the word discuss or review. Its only in the past 6 months or so that I've caught this. Example being: "take some time to socialize the proposal", or "we've spent some time socializing on your memo". I get its point, but just a new use of the word in a context that I've not traditionally heard used. Don't know how or when it became a thing.