Former University of Georgia Athletic Department Assistant Athletics Director of NIL and Strategic Initiatives, Tanner Potts, has been named CEO of the Classic City Collective.
Potts lettered on the offensive line at Sewanee, and earned his law degree from the University of Georgia School of Law in 2022. He joined UGA Athletics in 2022 and helped develop an NIL program that educates and empowers student-athletes in their pursuit of maximizing their NIL opportunities with corporate brands while collaborating with institutional partners and university supporters.
"I embrace this new challenge with a lot of enthusiasm,” Potts said. “We are committed to maintaining a strong partnership with UGA Athletics as we navigate this evolving landscape of collegiate sports. My priority is ensuring that all our decisions are consistent with our mission: to manage resources efficiently while providing ethical and effective support to our student-athletes."
Potts will begin working at Classic City Collective the week of February 17.
Potts lettered on the offensive line at Sewanee, and earned his law degree from the University of Georgia School of Law in 2022. He joined UGA Athletics in 2022 and helped develop an NIL program that educates and empowers student-athletes in their pursuit of maximizing their NIL opportunities with corporate brands while collaborating with institutional partners and university supporters.
"I embrace this new challenge with a lot of enthusiasm,” Potts said. “We are committed to maintaining a strong partnership with UGA Athletics as we navigate this evolving landscape of collegiate sports. My priority is ensuring that all our decisions are consistent with our mission: to manage resources efficiently while providing ethical and effective support to our student-athletes."
Potts will begin working at Classic City Collective the week of February 17.
