The University of Georgia Athletic Association has announced a new In-House NIL Department and has expanded its partnership with Altius Sports Partners to support and educate student-athletes pursuing NIL opportunities.
UGA has named Tanner Potts as Director of NIL and Strategic Initiatives to coordinate this new NIL Department and manage an NIL program on track to double the number of deals for student-athletes year to year.
Under the umbrella of this new office, Altius Sports Partners (ASP) will hire and support an Athlete Marketing Manager, who will work directly with student-athletes and external entities — such as local, state, and national brands — with the goal of connecting student-athletes to these brands.
“It is critical that we remain at the forefront of Name, Image and Likeness,” Director of Athletics Josh Brooks said. “Altius Sports Partners is the national leader when it comes to NIL, and has been a tremendous partner for us as we navigate this ever-evolving landscape. We are thrilled to bring on an Athlete Marketing Manager and establish our own in-house department. This will continue to enhance and elevate our student-athletes’ success when it comes to NIL.”
The new NIL department will be student-athlete focused with the aim of supporting student-athletes' NIL goals and cultivating as many opportunities as possible for Georgia athletes. The Athlete Marketing Manager will join UGA Athletics this summer.
"UGA's creation of a new in-house NIL department and expanded partnership with Altius Sports Partners is a clear indication of their leadership in the NIL space and their commitment to supporting their student-athletes. By prioritizing the development of student-athletes' personal brands and maximizing their NIL opportunities, UGA is not only ensuring their immediate success, but also providing them with a strong foundation for long-term success. This forward-thinking initiative sets UGA apart as a leader in collegiate athletics and underscores their dedication to helping their athletes achieve their goals both during and after their time at Georgia. We are thrilled to partner with UGA on this initiative and are excited about the tremendous opportunities it will create for student-athletes," said Celine Mangan, Director, Business and Client Strategy, Altius.
“Establishing a dedicated NIL department – and expanding a partnership with Altius— signals a game-changing commitment to UGA’s student-athletes.” Potts said. “As an institution, we have an obligation to educate and empower our student-athletes in the classroom, on the field of play, and now in Name, Image and Likeness. I am honored and excited to be a part of this journey and to help our student-athletes maximize their NIL opportunities."
ASP’s latest program prioritizes development of student-athlete NIL while fostering collaboration with institutional partners and university supporters. It is an extension of ASP's services, which are rooted in navigating and keeping school partners ahead of the curve and compliantly optimizing NIL activities for their student-athletes.
About Altius Sports Partners
Altius Sports Partners (ASP) is a leading NIL launch platform and external innovation department that delivers consulting, strategic planning, compliance support and education to its clients. An official partner of premier collegiate athletic departments and sports properties, ASP provides strategic solutions on topics ranging from NIL to the shifting landscape of employment and media rights within college athletics. ASP currently represents athletics departments at Arizona, Arizona State, Auburn, Cincinnati, Clemson, Duke, Georgia, Georgetown, Indiana, Kansas, LSU, Marquette, Miami, Mississippi State, Nebraska, Northwestern, North Carolina, Oklahoma, Oklahoma State, Ole Miss, Oregon State, Penn State, South Carolina, USC, Tennessee, Texas, Villanova, Virginia, and Wisconsin. ASP has also partnered with Women Leaders in College Sports. Providing all stakeholders – athletics departments, coaches and college athletes – with resources they need to thrive in the new age of college athletics, ASP leverages its deep reservoir of sports business sophistication to help those impacted to prepare and excel. It has built a team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.
UGA has named Tanner Potts as Director of NIL and Strategic Initiatives to coordinate this new NIL Department and manage an NIL program on track to double the number of deals for student-athletes year to year.
Under the umbrella of this new office, Altius Sports Partners (ASP) will hire and support an Athlete Marketing Manager, who will work directly with student-athletes and external entities — such as local, state, and national brands — with the goal of connecting student-athletes to these brands.
“It is critical that we remain at the forefront of Name, Image and Likeness,” Director of Athletics Josh Brooks said. “Altius Sports Partners is the national leader when it comes to NIL, and has been a tremendous partner for us as we navigate this ever-evolving landscape. We are thrilled to bring on an Athlete Marketing Manager and establish our own in-house department. This will continue to enhance and elevate our student-athletes’ success when it comes to NIL.”
The new NIL department will be student-athlete focused with the aim of supporting student-athletes' NIL goals and cultivating as many opportunities as possible for Georgia athletes. The Athlete Marketing Manager will join UGA Athletics this summer.
"UGA's creation of a new in-house NIL department and expanded partnership with Altius Sports Partners is a clear indication of their leadership in the NIL space and their commitment to supporting their student-athletes. By prioritizing the development of student-athletes' personal brands and maximizing their NIL opportunities, UGA is not only ensuring their immediate success, but also providing them with a strong foundation for long-term success. This forward-thinking initiative sets UGA apart as a leader in collegiate athletics and underscores their dedication to helping their athletes achieve their goals both during and after their time at Georgia. We are thrilled to partner with UGA on this initiative and are excited about the tremendous opportunities it will create for student-athletes," said Celine Mangan, Director, Business and Client Strategy, Altius.
“Establishing a dedicated NIL department – and expanding a partnership with Altius— signals a game-changing commitment to UGA’s student-athletes.” Potts said. “As an institution, we have an obligation to educate and empower our student-athletes in the classroom, on the field of play, and now in Name, Image and Likeness. I am honored and excited to be a part of this journey and to help our student-athletes maximize their NIL opportunities."
ASP’s latest program prioritizes development of student-athlete NIL while fostering collaboration with institutional partners and university supporters. It is an extension of ASP's services, which are rooted in navigating and keeping school partners ahead of the curve and compliantly optimizing NIL activities for their student-athletes.
About Altius Sports Partners
Altius Sports Partners (ASP) is a leading NIL launch platform and external innovation department that delivers consulting, strategic planning, compliance support and education to its clients. An official partner of premier collegiate athletic departments and sports properties, ASP provides strategic solutions on topics ranging from NIL to the shifting landscape of employment and media rights within college athletics. ASP currently represents athletics departments at Arizona, Arizona State, Auburn, Cincinnati, Clemson, Duke, Georgia, Georgetown, Indiana, Kansas, LSU, Marquette, Miami, Mississippi State, Nebraska, Northwestern, North Carolina, Oklahoma, Oklahoma State, Ole Miss, Oregon State, Penn State, South Carolina, USC, Tennessee, Texas, Villanova, Virginia, and Wisconsin. ASP has also partnered with Women Leaders in College Sports. Providing all stakeholders – athletics departments, coaches and college athletes – with resources they need to thrive in the new age of college athletics, ASP leverages its deep reservoir of sports business sophistication to help those impacted to prepare and excel. It has built a team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.
