This was a question posed by Cole Cubelic of SECN and JOX 94.5 who I have a tremendous amount of respect for and I enjoy his work. This was my response to him on Twitter/X some of you may have seen it some may have not. What are your thoughts? This is just my opinion but many others, including fans of rival SEC teams feel the same.
If private equity fully takes over and turns this thing into a transactional product with no roots, I might be done. I’m already hanging by a thread. I’ve been a UGA season ticket holder for years. This sport has been part of my identity, something I always imagined passing down to my son, not just the games, but the connection. The pride. The traditions.
I grew up watching guys like DJ Shockley wait their turn, pay their dues, and lead the Dawgs to an SEC title. Or Stetson Bennett, a walk-on who loved the Dawgs, kept coming back, and willed himself into history. That stuff meant something. You felt like you knew those players. You watched them grow up. It was personal.
Now? It feels like watching a bunch of hired guns on one-year contracts. The transfer portal, the money grabs, the ridiculous conference expansion, the constant churn, it’s starting to feel like the NFL… but without the structure or the loyalty. And let’s be real: the NFL doesn’t need two versions of itself. College football used to be the alternative. Now it’s becoming a shallow copy.
I’ll always love the Dawgs. But I’m not sure my son will ever love this sport the way I did. Because the thing I fell in love with? It feels like it’s dying.
If private equity fully takes over and turns this thing into a transactional product with no roots, I might be done. I’m already hanging by a thread. I’ve been a UGA season ticket holder for years. This sport has been part of my identity, something I always imagined passing down to my son, not just the games, but the connection. The pride. The traditions.
I grew up watching guys like DJ Shockley wait their turn, pay their dues, and lead the Dawgs to an SEC title. Or Stetson Bennett, a walk-on who loved the Dawgs, kept coming back, and willed himself into history. That stuff meant something. You felt like you knew those players. You watched them grow up. It was personal.
Now? It feels like watching a bunch of hired guns on one-year contracts. The transfer portal, the money grabs, the ridiculous conference expansion, the constant churn, it’s starting to feel like the NFL… but without the structure or the loyalty. And let’s be real: the NFL doesn’t need two versions of itself. College football used to be the alternative. Now it’s becoming a shallow copy.
I’ll always love the Dawgs. But I’m not sure my son will ever love this sport the way I did. Because the thing I fell in love with? It feels like it’s dying.
