It doesn't, but the Rs made a huge mistake in the early days of drafting this legislation, including much more prohibitive provisions, that opened the door to people being able to make these kinds of claims and having them stick. The bill that ultimately was signed into law doesn't really do a ton, but the early drafts fed into the narratives that this was all racially based and all of that was baked into the talking points against it.
Everything from Delta, Coke, MLB, etc in the aftermath is all just corporate CYA.